You are creating a body of work

From the latest Lefsetz letter:

“The key is to get a hard core audience that is interested in whatever you do and to feed them on a regular basis and to know this is where it ends unless you deliver something so special they make it go viral.”

You’re playing regular shows.. capture the content and give your fans a way to share it.  You NEVER want to be in your fans past.  Keep cranking, keep them thinking of you.

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