How to Build Fan Engagement: Share Something True

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I once heard a local artist talking in the paper about how poorly local music is supported in Atlanta. He’s out of his mind. People in Atlanta support live music just fine. Hell, I made a living for a number of years playing in bands, and I barely know which end of a guitar is the tuning part.

It gets me thinking, though. As much as I like the spirit of a phrase like “Support Local Music,” I don’t think we can ask people to support us just because we’re musicians, or even just because we’re local. That said, I think that if we make music people want to consume, people will consume it. If we put on shows worth seeing, people will come to them.

Set.fm team member Taylor pointed out this article over on Hypebot that offers some solutions. I also touched on a few thoughts previously in a post called How to Get People to Come to Your Show.

This time, though, I want to get a little more in depth about fan engagement, which is really a question about how to connect with people. It’s the easiest thing in the world to say and the hardest thing in the world to do.

Share Something True

You have to share something that is true, but it has to be true for someone else. If someone listens to your music and it describes a feeling they have, or maybe a feeling they want to have, it’ll hook them. There are pitfalls, though.

Some people might not like your style of music. For example, the best dubstep songs in the world fly right over my head because I’m too lame to understand the style. I’m a grumpy old man, though. Not understanding current music is kind of my thing.

If your music isn’t delivered skillfully, you will lose people before they can absorb the things you are sharing.

Lastly, I think you have to share your idea in a way that’s specific enough that people can understand the theme of what you’re on about, but not so specific that you’re just blabbing about yourself. I might be wrong about that, though, so take it with a grain of salt, or share your thoughts with me. I’d be interested to hear them.

If you’ve covered all the above bases, sharing what you’ve created is easier now than it’s ever been, and at Set.fm, we are proud to be part of that movement. If there’s anything we can do to help you share something true, let us know. We want to be the best we can.

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